How Reprixo decides a price, in what order it checks things, and why it never chases the bottom. Everything on this page is what the engine does today on our customers' catalogs, not a promise.
A classic repricer has one direction: down. It sees a competitor below you and drops. It sees another one and drops again. It wins you the Buy Box and loses you the margin. And since your competitors run the same tool, the price falls until someone sells at a loss.
Reprixo starts from the opposite question: what is the highest price at which this sale still happens?
Every product has a floor, your minimum, and a ceiling, your maximum. In between, the price breathes.
When the Buy Box is yours, Reprixo climbs in small steps toward the maximum, one step per cycle. Not a jump: a step, because it wants to find out how far the market holds without losing it.
When you lose it, it drops just enough to win it back, no more. If that was not enough by the next cycle, it widens the step. If you are a hair above the minimum, it lands on the minimum instead of grazing it for three cycles.
When you win it back, it starts climbing again. And if no real rival threatens you, it climbs all the way to the maximum you set.
One of our customers' products, anonymised. Minimum €14.90, maximum €29.64. One cycle every fifteen minutes.
| Time | Price | What Reprixo saw | What it did |
|---|---|---|---|
| 14:35 | 25.80 | Buy Box ours, no real rival | ↑ +0.10 |
| 14:50 | 25.40 | Buy Box lost: a rival at 25.70 | ↓ −0.30 below the Buy Box |
| 15:05 | 25.30 | Still lost | ↓ step widened to −0.40 |
| 15:20 | 25.20 | Still lost | ↓ −0.50 |
| 15:35 | 25.10 | Still lost | ↓ −0.60 |
| 15:50 | 25.20 | Buy Box won back | ↑ +0.10 |
| 16:05 → 17:50 | 25.30 → 26.00 | Buy Box held for two hours | ↑ +0.10 every cycle |
| 18:05 | 25.50 | Lost: a rival at 25.80 | ↓ starts over |
If the difference between the current price and the proposed one is below a threshold you choose, in euros or in percent, Reprixo leaves it alone. No three-cent dances that only make noise on Amazon.
No two sellers are alike, and no two competitors are. Every rule has parameters that describe your real situation.
Everything you just read. It is the recommended one, and the one our customers use.
A fixed amount below the Buy Box, for those who want one simple thing. With the same guardrails.
Reprixo watches, computes the margin and alerts you, but does not touch the price.
If a product does not win the Buy Box even at the minimum, the problem is not the price. Reprixo does not park it at a high price and hope: it flags it, so you decide whether to clear it or delist it. Stock sitting still is capital sitting still.
Net-margin repricing is included in every Reprixo plan, the free one too. In the most widespread repricer it is the feature of the most expensive tier. And we re-read the market every fifteen minutes, where the closest European competitor gets to one hour on its top plan. And where they are stronger, for instance on marketplaces outside Europe or on multichannel, we say so: Reprixo does one thing, Amazon in Europe.
Connect your Amazon account, set costs and limits, leave Reprixo in protected mode for a few days. You will see every decision it would have made. Then decide.