Repricing live 24/7 · Amazon SP-API integration

The Amazon repricer that defends your Buy Box and your margin, 24/7.

Reprixo reprices your products automatically in minutes - always aware of costs, VAT and Amazon fees - so you win back the Buy Box without ever selling below cost.

< 5 min
Reprice after losing the Buy Box
100%
Margin always protected
10 EU
European marketplaces supported
app.reprixo.com/dashboard
Dashboard
Last 7 days · Amazon.it
Repricing live
Buy Box won
87.4%
▲ 6.2%
Avg. margin
22.8%
▲ 1.4%
Reprices today
1,284
324 SKUs
Buy Box ownership 7 days
ProductPriceMarginBuy Box
BT Headphones Pro€ 39.9024%Yours
Mech. Keyboard€ 64.5019%Lost
Wireless Mouse€ 18.9931%Yours
USB-C Hub 7-in-1€ 27.4015%At risk
Supported marketplaces: amazon.it.de.fr.es.nl.se.pl.be.ie.co.uk
The problem

Repricing by hand is impossible.

Prices on Amazon change every few minutes. While you sleep you lose the Buy Box, during the day you chase competitors by hand and, in the rush, you risk dropping below your cost. A spreadsheet can't keep up - and every lost Buy Box is an order going to someone else.

🌙
You lose sales at night
The Buy Box changes while no one is watching.
🏃
You chase competitors
Hours spent updating prices one by one.
📉
You sell below cost by mistake
Without fees and VAT in check, the margin vanishes.
How it works

Up and running in three steps.

01

Connect Amazon securely

Authorize Reprixo as a registered app via SP-API. No shared passwords, credentials always encrypted.

02

Set rules and limits

Define minimum and maximum price, costs and strategy. Reprixo will never step outside your guardrails.

03

Monitor & reprice 24/7

Reprixo works on its own: defends the Buy Box, reacts in minutes and alerts you when you need to step in.

Features

Everything you need to reprice smart.

A repricing engine that thinks about your margin, not just the lowest price.

Smart repricing

Defends and wins back the Buy Box: climbs toward maximum margin when you hold it, drops just enough when you lose it.

Reactivity in minutes

Fast-lane: items that lose the Buy Box are repriced right away, not at the next cycle.

Buy Box tracking

Always know whether it's yours or a competitor's, for how long and at what price.

Real margins

Costs, shipping, packaging, VAT and Amazon fees, price calculator and net profit.

Safety limits

Minimum and maximum price for every product: you never sell below your threshold.

Trends & analytics

Sales, Buy Box movements, trends and EU multi-marketplace comparison.

Amazon account health

Constant monitoring of Account Health, with timely alerts.

Product scouting

Enter an ASIN or an Amazon link: get BSR, category and estimated monthly sales.

Real-time alerts

Buy Box lost, products below cost and more - with a direct link to the product.

Bulk operations

Edit prices and limits in bulk, with CSV import/export of the catalog.

app.reprixo.com/inventory
Reprixo inventory - catalog, prices, limits and Buy Box status
Inventory

Your whole catalog, under control.

Filter by Buy Box, margin or marketplace. Each row shows current price, min/max limits, Buy Box status and real net profit - in real time.

  • ✓ Saved filters and search by ASIN or SKU
  • ✓ Summary KPIs always on top
  • ✓ Bulk operations and CSV import/export
Pricing rules

Your rules, your guardrails.

Climb toward maximum margin when you hold the Buy Box, drop just enough to win it back when you lose it - never below your minimum price. You set the strategy, Reprixo applies it.

  • ✓ Min/max for every product
  • ✓ Strategies per Buy Box scenario
  • ✓ Rules applied in bulk across the catalog

How Reprixo thinks, with a real afternoon from the decision log →

app.reprixo.com/rules
Reprixo repricing rules - strategies per Buy Box scenario
app.reprixo.com/profit
Reprixo real profit per marketplace
Profit & analytics

Real margin, calculated for you.

Purchase cost, shipping, packaging, VAT and Amazon fees: Reprixo knows them all and shows you the net profit on every sale. Analyze trends, Buy Box movements and per-marketplace performance.

  • ✓ Price and net-profit calculator
  • ✓ Sales trends and Buy Box movements
  • ✓ EU multi-marketplace comparison
For agencies

Manage multiple sellers from one dashboard.

Switch between clients in one click, assign users and role-based permissions, and copy winning rules from one account to another. A single console for all your sellers.

⇄
Switch clients
Instant account switching
⚙
Roles & permissions
Access for team members
⧉
Copy rules
Reuse your best strategies
▦
Aggregate view
KPIs across all clients
app.reprixo.com/clients
Reprixo agency console - multiple sellers managed from a single dashboard
Security & compliance

Your Amazon data, protected.

Reprixo is integrated with Amazon SP-API. We connect only with the permissions you grant, and every seller lives in an isolated environment.

Amazon SP-API integration
Connection via OAuth authorization, no unauthorized access.
Encrypted credentials
Tokens and sensitive data encrypted at rest and in transit.
Secure connection
All traffic over TLS, infrastructure monitored 24/7.
Isolated data
Every seller is separate: no cross-account contamination.
Pricing

A plan for every size.

Start with a 30-day full trial, then stay on the free plan as long as you like. No card, no lock-in.

Reprixo works on all 10 European marketplaces: Italy, Germany, France, Spain, Netherlands, Belgium, Ireland, Poland, Sweden and the UK. Each account reprices on the marketplace you choose; on the others we show you how your products are doing.

Free
To try it out
€0/month
Start free
✓50 monitored SKUs
✓Up to €2,000 in monthly sales
✓1 user
✓Automatic repricing
Starter
Small sellers
€19/month
Choose Starter
✓500 monitored SKUs
✓No monthly sales cap
✓2 users
✓Real-time alerts
★ Recommended
Pro
Serious sellers
€49/month
Choose Pro
✓5,000 monitored SKUs
✓5 users
✓Fast-lane repricing
✓Product scouting
✓Advanced analytics
Business
Large catalogs
€99/month
Choose Business
✓25,000 monitored SKUs
✓Unlimited users
✓Bulk operations
✓Priority support
Agency
Agencies & resellers
€200/month
Choose Agency
✓Up to 5 clients
✓Multi-seller dashboard
✓Roles & permissions
✓Copy rules across accounts
🚀 Early-adopter launch pricing - locked in for as long as you stay subscribed
All plans, limits and frequently asked questions →

Prices exclude VAT: Italian flat-rate scheme, invoices issued without VAT (art. 1 paragraphs 54-89, Law 190/2014).

FAQ

Frequently asked questions.

Is it safe to connect my Amazon account?+
Yes. Reprixo is integrated with Amazon SP-API: you connect through Amazon's authorization without sharing passwords. Credentials are encrypted and every seller is isolated from the others.
Does it work with FBA and FBM?+
Yes, Reprixo handles both FBA offers (Amazon logistics) and FBM (you ship), accounting for the differences in fees and delivery times in the pricing strategy.
Which marketplaces does it support?+
All the main European Amazon marketplaces: Italy, Germany, France, Spain, the Netherlands, Sweden, Poland and Belgium. Manage multiple countries from the same dashboard.
Can I set a minimum price?+
Always. For each product you define a minimum and maximum price: Reprixo will never go below your threshold, so you never sell at a loss.
How fast is the repricing?+
The fast-lane reprices items that lose the Buy Box within minutes, without waiting for the next cycle. The rest of the catalog is monitored continuously, 24/7.
Can I cancel anytime?+
Of course. No lock-in and no penalties: manage or cancel your subscription anytime from your account settings.

Start free today.

Connect Amazon in minutes and let Reprixo defend your Buy Box and your margin, day and night.

Start free - €0 →
30 days with all Pro features, up to 500 SKUs · Then you stay on Free: 50 SKUs forever · No card required